Join us for a Maxme Masterclass:
Authenticity in the Age of AI:
how to build connection & trust
Thursday July 24, 2025
12:30 - 1:30pm AEST
In a world where AI is rewriting the rules of communication, what does it mean to show up as a credible human?
It's time for a Maxme Masterclass!
Join Maxme Founder & CEO Renata (Ren) Sguario and Media-Wize Co-CEO & PR Director Kathryn Goater for a lunchtime webinar exploring the importance of authentic communication and personal brand in an AI-augmented world.
From earning trust to navigating reputational risk, discover how to lead with clarity, humanity and authenticity — even as AI tools evolve around you.
Ren & Kathryn will discuss:
- Why authenticity & connection matters more than ever: the rise of AI in daily professional interactions, the growing trust gap and our human advantage
- How to shape quality, credible communication in an AI-driven world: what authenticity actually looks, sounds and feels like today, plus tools and habits to avoid
- The importance of socio-cultural nuance, sensitivities & nurturing stakeholder relationships
- Building & managing a personal brand with integrity: how to be a real human, draw on personal values and share meaningful lived experience
- Influencing & leading others in the Age of AI: balancing efficiency with originality, authenticity, and a close eye on your reputation
- Real-world insights: first-hand anecdotes of authenticity done well, and not so well!
You'll enjoy:
- 45 minute panel conversation with two leading experts in personal brand, communication & reputation management.
- 15 minutes interactive Q&A with panellists to close.
Who should attend?
- Leaders & HR professionals managing talent, culture & communication in a hybrid, tech-enabled world.
- Emerging leaders & early career professionals looking to build their reputation & earn stakeholder trust with confidence & authenticity.
- Corporate communication & marketing/PR specialists navigating AI-generated content, messaging & brand voice.
- Anyone curious about the human side of AI & always looking to learn, grow & lead.
Your Panellists
Hear directly from two accomplished leaders in the fields of communication, personal brand & reputation management.
Renata Sguario
Founder & CEO, Maxme
Renata is an experienced senior executive with almost three decades specialising in customer centred, technology-led, business transformation at leading companies both in Australia and abroad. Renata's passion for developing human potential led her to founding Maxme - the world's first specialist human skill development company with a focus on providing career starters, movers and advancers with the skills they need to thrive in work and life.
Kathryn Goater
Co-CEO & PR Director, Media-Wize
Kathryn is an award-winning public relations consultant who specialises in B2B campaigns for fast-growth technology and cybersecurity companies. For over 25 years, Kathryn has focussed on media management, government relations, project management, strategy, and stakeholder engagement. She has worked on local and international campaigns that have won global recognition, including a United Nations award for excellence in public relations. Media-Wize was a finalist in the IT Journalism Awards 2024 ‘Best Corporate Content’ category for thought leadership, and followed up with the same accolade in 2025.