
Intersect White Paper: March 2025
People, Process, Technology: Unlocking the Intersection of AI Success.
It's hard to believe that ChatGPT (GPT-4) was first introduced just over two years ago, on November 30, 2022.
In that short time, AI has exploded onto the scene, with new tools emerging almost every month, each pushing the boundaries of what we think is possible (think DeepSeek and beyond).
Businesses immediately saw the potential, sparking a wave of AI-driven transformation initiatives.
But here's the thing: AI is just another chapter in the ongoing evolution of technology.
And if history has taught us anything, it's that tech-led transformations are tricky – studies consistently show that over 70% of them fail.
So, as we remain in the early stages of AI's integration into business operations, how do we avoid making the same mistakes and ensure AI actually delivers lasting value?
The key lies in balancing people, process, and technology.
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Intersect is a partnership between three leading specialist consultancies - Maxme, Cinc and Pathfindr AI - to help businesses navigate the successful integration of AI into business operations.
We partner with you to drive rapid performance uplift through people, process and AI technology.
In our experience, we can often achieve significant (2x, 3x, 4x) improvement, in short timeframes just by improving processes and the way they are managed.
Even greater improvement is possible once technology change is brought into scope. Recent advancements in Artificial Intelligence have opened the door to a new range of automation opportunities and the possibilities are growing daily.
Compliment these technical disciplines with advanced human skills and you have a recipe for something truly transformative.
Renata Sguario
Founder & CEO, Maxme
Renata (Ren) experienced senior executive with almost three decades specialising in customer centred, technology-led, business transformation at leading companies across the globe. Ren's passion for developing human potential led her to founding Maxme, a human skills development company supporting organisations to realise their potential through exceptional EQ development.
Dr Peter Campbell
Founder & Principal Consultant, Cinc
Peter has a Systems Engineering PhD in Lean manufacturing and over two decades of experience as a process improvement and transformation specialist across a wide variety of industries and operational environments.Prior to founding Cinc, Peter was a partner at Ernst & Young (EY) for almost a decade. At EY, Peter was the global leader for 'Intelligent Operations’ and led the Supply Chain and Operations Practice for Oceania.